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検索キーワード:(件名: #Advertising)
該当件数:146件
Advertising, competition and consumer behaviour : public policy and the market / Christina Fulop
London : Holt, Rinehart and Winston with the Advertising Association , c1981
図書
Risk-free advertising : how to come close to it / Victor Wademan
New York : Wiley , c1977. - (Wiley series on marketing management)
Advertising : a behavioral approach for managers / Edmund W. J. Faison
New York : Wiley , c1980. - (Wiley series in marketing)
Advertising in America : an introduction to persuasive communication / Stanley M. Ulanoff
New York : Hastings House , c1977. - (Communication arts books)
The language of advertising / edited by Guy Cook
: set - v. 4. - London : Routledge , 2008. - (Major themes in English studies)
Advertising theory and practice / by C. H. Sandage and Vernon Fryburger
6th ed. - Homewood, Ill. : Irwin , 1963
Marketing, sales promotion, and advertising / Carroll A. Nolan and Roman F. Warmke
7th ed. - Cincinnati : South-western , c1965
Advertising as a business force : a compilation of experience records / by Paul Terry Cherington
[New York] : Arno Press , 1976, [c1913]. - (Getting and spending)
Our master's voice : advertising / by James Rorty
[New York] : Arno Press , 1976. - (Getting and spending)
Psyching the ads : the case book of advertising : the methods and results of 180 advertisements / by Carroll Rheinstrom
New York : Arno Press , 1976 [c1929]. - (Getting and spending)
Advertising / John S. Wright ... [et al.]
4th ed. - New York : McGraw-Hill , c1977. - (McGraw-Hill series in marketing)
Decoding advertisements : ideology and meaning in advertising / [by] Judith Williamson
: hbk,: pbk. - London : Boyars : Distributed by Calder and Boyars , 1978. - (Ideas in progress)
The economics of advertising / Richard Schmalensee
Amsterdam : North-Holland , 1972. - New York : American Elsevier. - (Contributions to economic analysis ; 80)
Advertising as communication / Gillian Dyer
London : Routledge , 1988. - New York. - (Studies in communication)
Management and creative advertising : some highly personal reflections on management's relationship (or lack of it) with creative people in advertising / by John Belknap
Toronto : Burns and MacEachern , 1959
Controversies in contemporary advertising / Kim Bartel Sheehan
: pbk. - 2nd ed. - Los Angeles : SAGE , c2014
Ad worlds : brands, media, audiences / Greg Myers
London : Arnold , 1999
Advertising in contemporary society : perspectives toward understanding / Kim B. Rotzoll and James E. Haefner with Steven R. Hall
3rd ed. - Urbana : University of Illinois Press , c1996
Undressing the ad : reading culture in advertising / edited by Katherine Toland Frith
New York : Peter Lang , c1997. - (Counterpoints ; vol. 54)
Advertising : its role in modern marketing / Dean M. Krugman ... [et al.]
8th ed. - Fort Worth : Dryden Press , c1994. - (The Dryden Press series in marketing)
Advertising : concept and copy / George Felton
Englewood Cliffs, N.J. : Prentice Hall , c1994
Contemporary advertising / Courtland L. Bovée, William F. Arens
3rd ed. - Homewood, Ill. : Irwin , 1989. - (The Irwin series in marketing)
Advertising / [by] John W. Crawford
2nd ed. - Boston : Allyn and Bacon , 1965
Advertising principles and problems / Charles J. Dirksen, Arthur Kroeger
3rd ed. - Homewood, Ill. : R.D. Irwin , 1968
The management of promotion : consumer behavior and demand stimulation / [by] Edward L. Brink [and] William T. Kelley
Englewood Cliffs, N.J. : Prentice-Hall , [1963]
Issues in the economics of advertising / [by] Julian L. Simon
Urbana : University of Illinois Press , [1970]
Advertising : its role in modern marketing / S. Watson Dunn
2nd ed. - New York : Holt, Rinehart and Winston , c1969
Advertising principles and problems / by Charles J. Dirksen and Arthur Kroeger
Homewood, Ill. : R. D. Irwin , 1960
Hidden myth : structure & symbolism in advertising / Varda Langholz Leymore
London : Heinemann Educational , 1975
Planvolle werbung / von Eugen Johannes Maecker
3. Aufl. - Essen : Verlag W. Girardet , c1962. - (Werbefachliche literatur)
Advertising : its cultural and political effects / by Giancarlo Buzzi ; translated by B. David Garmize
Minneapolis : University of Minnesota Press , c1968
Advertising : theory and practice / by C. H. Sandage
3rd ed. - Chicago : R.D. Irwin , 1948
Wann und wie verkaufen? : Moderne Werbe-Ideen für den Einzelhandel / Hans Usinger
Dusseldorf : Econ-Verlag , 1960
Advertising techniques and management / by Robert Vincent Zacher
Homewood, Ill. : R.D. Irwin , 1961
Advertising / Albert Wesley Frey
3rd ed. - New York : Ronald Press , c1961
Advertising procedure / Otto Kleppner
5th ed. - Englewood Cliffs, N.J. : Prentice-Hall , [1966]
Library of advertising / compiled and edited by Axel Petrus Johnson
set - v. 6. - Tokyo : Edition Synapse , 2009
Advertising and market power / William S. Comanor and Thomas A. Wilson
Cambridge, Mass. : Harvard University Press , c1974. - (Harvard economic studies ; v. 144)
Advertising : a very short introduction / Winston Fletcher
Oxford : Oxford University Press , 2010. - (Very short introductions ; 234)
Sign wars : the cluttered landscape of advertising / Robert Goldman, Stephen Papson
New York : Guilford Press , c1996. - (Critical perspectives)
The advertising controversy : evidence on the economic effects of advertising / Mark S. Albion, Paul W. Farris
Boston, Mass. : Auburn House Pub. Co. , c1981
Adcult USA : the triumph of advertising in American culture / James B. Twitchell
New York : Columbia University Press , c1996
Words in ads / Greg Myers
London : E. Arnold , 1994. - New York : Distributed in the USA by Routledge, Chapman and Hall. - Melbourne
Reading ads socially / Robert Goldman
London : Routledge , 1992. - New York
Exploring advertising / edited by Otto Kleppner, Irving Settel
Englewood Cliffs, N.J. : Prentice-Hall , c1970
Advertising and socialism : the nature and extent of consumer advertising in the Soviet Union, Poland, Hungary, and Yugoslavia / Philip Hanson
1st U.S. ed. - White Plains, N.Y. : International Arts and Sciences Press , 1974
NTC's dictionary of advertising / Jack G. Wiechmann
2nd ed. - Lincolnwood, Ill. : National Textbook , c1993
Marketing communications : a behavioral approach to men, messages, and media / Edgar Crane
New York : J. Wiley , [1965]. - (The Wiley marketing series)
The golden fleece : selling the good life to Americans / Joseph J. Seldin
[New York] : Arno Press , 1976, c1963. - (Getting and spending)
The economic effects of advertising / Neil H. Borden
[New York] : Arno Press , 1976, [c1942]. - (Getting and spending)