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該当件数:30件
Understanding brands : by 10 people who do / edited by Don Cowley
London : Kogan Page , 1991
図書
Harvard business review on brand management
Boston, Mass. : Harvard Business School Press , c1999. - (Harvard business review paperback books)
Brand power / edited by Paul Stobart
Basingstoke : Macmillan , 1994
The essential brand book : over 100 techniques to increase brand value / Iain Ellwood
2nd ed. - London : Kogan Page , 2002
Integrated branding : becoming brand-driven through companywide action / F. Joseph LePla, Lynn M. Parker
Westport, Conn. : Quorum Books , 1999
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller
3rd ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall , c2008
Consumer-brand relationships : theory and practice / edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin ; [foreword by Kevin Lane Keller]
: hbk. - London ; New York : Routledge , 2012
Business-to-business brand management : theory, research and executive case study exercises / edited by Mark S. Glynn, Arch G. Woodside
: electronic bk. - [Bingley] : Emerald Insight , [20--]. - (Advances in business marketing and purchasing ; v. 15)
電子ブック
: hbk. - 4th ed. - Boston : Pearson , c2013
Brand policy determination / Victor J. Cook and Thomas F. Schutte
Boston : Allyn and Bacon , c1967. - (Marketing Science Institute. Series of books)
Ingredient branding : making the invisible visible / Philip Kotler, Waldemar Pfoertsch
Berlin : Springer , c2010
From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony
Oxford : Butterworth Heinemann , 2001. - (Chartered Institute of Marketing / Butterworth-Heinemann marketing series)
Positioning the brand : an inside-out approach / Rik Riezebos and Jaap van der Grinten
: hbk,: pbk. - Abingdon, Oxon : Routledge , 2012
Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands / Bernd H. Schmitt
: pbk. - New York : Free Press , c1999
Brand management / edited by Francesca Dall'Olmo Riley
: set - v. 4. - Los Angeles : SAGE , 2010. - (SAGE library of marketing)
Building strong brands / David A. Aaker
New York : Free Pr. , c1996
Concise dictionary of environmental engineering / Thomas M. Pankratz
Boca Raton, Fla. : CRC , c1996
Competitive branding : winning in the market place with value-added brands / Torsten H. Nilson
Chichester : John Wiley , c1998. - New York
Corporate reputations, branding, and people management : a strategic approach to HR / Graeme Martin and Susan Hetrick
1st ed. - Amsterdam ; Boston ; Tokyo : Elsevier , 2006. - (The advanced HR practitioner series)
Building brands directly : creating business value from customer relationships / Stewart Pearson
Basingstoke : Macmillan Business , 1996
Megabrands : how to build them, how to beat them / D. John Loden
Homewood, Ill. : Business One Irwin , c1992
Brand valuation / by Luc Paugam, Paul André, Henri Philippe, and Roula Harfouche
New York : Routledge , 2016. - (Routledge studies in accounting ; 18)
A-Z of UK brands
2nd ed. - London : Euromonitor Publications , 1990
Corporate brands and corporate reputation
London : Routledge , 2009. - (Critical perspectives on business and management ; . Brands and brand management / edited by Richard Elliott ; v. 3)
The evolution of brands : from signals of quality to storehouses of trust
London : Routledge , 2009. - (Critical perspectives on business and management ; . Brands and brand management / edited by Richard Elliott ; v. 1)
Measuring and managing brands
London : Routledge , 2009. - (Critical perspectives on business and management ; . Brands and brand management / edited by Richard Elliott ; v. 2)
Cross-cultural and critical perspectives on brands
London : Routledge , 2009. - (Critical perspectives on business and management ; . Brands and brand management / edited by Richard Elliott ; v. 4)
Chain stores / Chairman of the Federal Trade Commission
[New York] : Arno Press , 1976. - (Getting and spending). - (Document ; 142, 153, 170)
How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison
Singapore : Wiley & Sons (Asia) , 2002
Satisfaction guaranteed : the making of the American mass market / Susan Strasser
New York : Pantheon Books , 1989