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検索キーワード:(標準分類: 658.8/02)
該当件数:33件
Building models for marketing decisions / by Peter S.H. Leeflang ... [et al.]
Boston : Kluwer , c2000. - (International series in quantitative marketing)
図書
Strategic marketing management / readings selected by Robert J. Dolan
Boston, Mass. : Harvard Business School Publications , c1991. - (The Practice of management series)
Strategic marketing and innovation / volume editor, Tomas Hult ; contributors, Phillip Kotler ... [et al.]
: hb. - Los Angeles : Sage , 2018. - (Legends in strategic marketing ; . Rajan Varadarajan / set editor, Jagdish N. Sheth ; v. 2)
Strategy and performance / volume editor, Srihari Sridhar ; contributors, V Kumar ... [et al.]
: hb. - Los Angeles : Sage , 2018. - (Legends in strategic marketing ; . Rajan Varadarajan / set editor, Jagdish N. Sheth ; v. 3)
Strategic marketing and strategic management / volume editor, Sundar Bharadwaj ; contributors, Roger A Kerin ... [et al.]
: hb. - Los Angeles : Sage , 2018. - (Legends in strategic marketing ; . Rajan Varadarajan / set editor, Jagdish N. Sheth ; v. 1)
Environmental sustainability, innovations for emerging markets and marketing in emerging markets / volume editor, Mona Sinha ; contributors, Shelby D. Hunt ... [et al.]
: hb. - Los Angeles : Sage , 2018. - (Legends in strategic marketing ; . Rajan Varadarajan / set editor, Jagdish N. Sheth ; v. 5)
Inter-organizational cooperation and interactive marketing / volume editor, Peggy Cunningham ; contributors, George S. Day ... [et al.]
: hb. - Los Angeles : Sage , 2018. - (Legends in strategic marketing ; . Rajan Varadarajan / set editor, Jagdish N. Sheth ; v. 4)
Magnet marketing : the ultimate strategy for attracting and holding customers / John R. Graham with Steven J. Bennett
New York : Wiley , c1991
Marketing intelligence : discover what your customers really want and what your competitors are up to / Jack Savidge
Homewood, Ill. : Business One Irwin , c1992
Marketing strategy / Paul Fifield
Oxford : Butterworth-Heinemann , 1992. - Boston. - (Marketing series)
The Interface of marketing and strategy / edited by George Day, Barton Weitz, Robin Wensley
Greenwich, Conn. : JAI Press , c1990. - (Strategic management policy and planning ; v. 4)
Marketing strategies for the mature market / Geroge P. Moschis
Westport, Conn. : Quorum Books , 1994
Advanced marketing strategy : phenomena, analysis, and decisions / Glen L. Urban, Steven H. Star
Englewood Cliffs, N.J. : Prentice Hall , c1991
Market segmentation : using niche marketing to exploit new markets / Art Weinstein
Chicago, Ill. : Probus Pub. Co. , c1987
Ethical decision making in marketing / Lawrence B. Chonko
Thousand Oaks : SAGE Publications , c1995. - (Sage series in business ethics ; 1)
Strategy & marketing : a case approach / Kenneth Simmonds (editor)
pbk.. - Oxford [Oxfordshire] : P. Allan , 1982
Barriers to entry : a corporate-strategy perspective / George S. Yip
Lexington, Mass. : LexingtonBooks , c1982
Strategic marketing / David W. Cravens
Homewood, Ill. : Richard D. Irwin , 1982. - (The Irwin series in marketing)
Marketing decision making : concepts and strategy / David W. Cravens, Gerald E. Hills, Robert B. Woodruff
Rev. ed. - Homewood, Ill. : R.D. Irwin , 1980. - (The Irwin series in marketing)
Strategic marketing cases and applications / David W. Cravens, Charles W. Lamb, Jr
2nd ed. - Homewood, Ill. : R.D. Irwin , 1986. - (The Irwin series in marketing)
Developing effective communications strategy : a benefit segmentation approach / Russell I. Haley
est.. - New York : Wiley , 1985. - (Ronald series on marketing management ; ISSN:0275-875X)
Marketing masculinities : gender and management politics in marketing work / Lee V. Chalmers
Westport : Greenwood Press , 2001. - (Contributions in labor studies ; no. 57)
The marketing plan / David S. Hopkins
U.S. - Amsterdam ; Oxford : Elsevier Science , 1983, c1981. - (Conference Board report ; no. 801). - (Elsevier business intelligence series ; v. 5)
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne
[Expanded ed.]. - Boston, Mass. : Harvard Business Review Press , c2015
Rethinking business to business marketing / Paul Sherlock ; foreword by Tom Peters
New York : Free Press. - Toronto : Collier Macmillan Canada. - New York : Maxwell Macmillan International , c1991
Beating the commodity trap : how to maximize your competitive position and increase your pricing power / Richard A. D'Aveni
Boston, Mass. : Harvard Business Press , c2010
: hardcover. - Boston, Mass. : Harvard Business School Press , c2005
Marketing strategy : the thinking involved / Mark E. Hill
: pbk. - Thousand Oaks, Calif. : SAGE Publications , c2013
Strategic marketing management : an integrated approach / Lester A. Neidell
Tulsa, Okla. : PennWell Books , c1983
Marketing decision making : a model building approach / Philip Kotler
New York : Holt, Rinehart and Winston , c1971. - (Holt, Rinehart and Winston marketing series)
Competitive marketing strategy / John A. Czepiel
Englewood Cliffs, N.J. : Prentice-Hall International , c1992. - (The Prentice-Hall series in marketing)
Cases in strategic marketing / [edited by] Linda E. Swayne, Peter M. Ginter
Englewood Cliffs, N.J. : Prentice Hall , c1989
Internal marketing : directions for management / edited by Richard J. Varey and Barbara R. Lewis
: hbk,: pbk. - London ; New York : Routledge , 2000