| 1 |
. Naresh K. Malhotra / series editor, Jagdish N. Sheth ; v. 1
Research methodology : conjoint analysis, multidimensional scaling, and related techniques / volume editor, James Agarwal ; contributors, Wayne S. DeSarbo ... [et al.]
: hb. - Los Angeles ; New Delhi : Sage , 2011
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| 2 |
. Paul E. Green / series editor, Jagdish N. Sheth ; v. 1
Multidimensional scaling and positioning / volume editor, Wayne S. DeSarbo ; contributors, Vithala R. Rao, Mihcel Wedel
: hb. - Los Angeles : Sage , 2017
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| 3 |
. Naresh K. Malhotra / series editor, Jagdish N. Sheth ; v. 2
Research methodology : research design and data analysis / volume editor, Lan Wu ; contributors, Michael J. Houston ... [et al.]
: hb. - Los Angeles ; New Delhi : Sage , 2011
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| 4 |
. Naresh K. Malhotra / series editor, Jagdish N. Sheth ; v. 3
Consumer behavior : information processing and decision making / volume editor, Ashutosh R. Patil ; contributors, Richard P. Bagozzi ... [et al.]
: hb. - Los Angeles ; New Delhi : Sage , 2011
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| 5 |
. Naresh K. Malhotra / series editor, Jagdish N. Sheth ; v. 4
Consumer behavior : attitude, intention, and choice behavior / volume editor, Tracey M. King ; contributors, Merrie L. Brucks ... [et al.]
: hb. - Los Angeles ; New Delhi : Sage , 2011
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| 6 |
. Naresh K. Malhotra / series editor, Jagdish N. Sheth ; v. 5
Marketing management and policy / volume editor, Can Uslay ; contributors, Thomas C. Kinnear ... [et al.]
: hb. - Los Angeles ; New Delhi : Sage , 2011
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| 7 |
. Naresh K. Malhotra / series editor, Jagdish N. Sheth ; v. 6
International and cross-cultural marketing / volume editor, Francis M. Ulgado ; contributors, John B. Ford ... [et al.]
: hb. - Los Angeles ; New Delhi : Sage , 2011
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| 8 |
. Naresh K. Malhotra / series editor, Jagdish N. Sheth ; v. 7
Marketing of services : retailing and health care / volume editors, Charla Mathwick, Neale Martin ; contributors, J. Ronald E. Goldsmith ... [et al.]
: hb. - Los Angeles ; New Delhi : Sage , 2011
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| 9 |
. Naresh K. Malhotra / series editor, Jagdish N. Sheth ; v. 8
Ethics, quality of life, and pedagogy / volume editor, Gina L. Miller ; contributors, O.C. Ferrell ... [et al.]
: hb. - Los Angeles ; New Delhi : Sage , 2011
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| 10 |
. Naresh K. Malhotra / series editor, Jagdish N. Sheth ; v. 9
Management information systems, technology, and marketing / volume editors, Sung S. Kim, Alka V. Citrin ; contributors, Rajdeep Grewal ... [et al.]
: hb. - Los Angeles ; New Delhi : Sage , 2011
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| 11 |
. Paul E. Green / series editor, Jagdish N. Sheth ; v. 2
Clustering and segmentation / volume editors, Yoram "Jerry" Wind, Arun K. Jain ; contributors, Howard R. Moskowitz, Phipps Arabie, Frank J. Carmone
: hb. - Los Angeles : Sage , 2017
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| 12 |
. Paul E. Green / series editor, Jagdish N. Sheth ; v. 3
Conjoint analysis : the pioneering years / volume editor, V. "Seenu" Srinivasan ; contributors, John R. Hauser, Vithala R. Rao
: hb. - Los Angeles : Sage , 2017
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| 13 |
. Paul E. Green / series editor, Jagdish N. Sheth ; v. 4
Conjoint analysis : advanced methods / volume editors, Abba M. Krieger, Eric T. Bradlow ; contributors, Robert J. Meyer ... [et al.]
: hb. - Los Angeles : Sage , 2017
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| 14 |
. Paul E. Green / series editor, Jagdish N. Sheth ; v. 5
Conjoint analysis : applications / volume editor, Vithala R. Rao ; contributors, John R. Hauser, Min Ding, Howard R. Moskowitz
: hb. - Los Angeles : Sage , 2017
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| 15 |
. Paul E. Green / series editor, Jagdish N. Sheth ; v. 6
Marketing research / volume editor, Joel Huber ; contributor, Naresh K. Malhotra
: hb. - Los Angeles : Sage , 2017
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| 16 |
. V. Kumar / series editor, Jagdish N. Sheth ; v. 1
Retailing : market and firm level / volume editor, Praveen Kopalle ; contributors, Rajiv P. Dant ... [et al.]
: HB. - Los Angeles : Sage , 2012
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| 17 |
. V. Kumar / series editor, Jagdish N. Sheth ; v. 2
Retailing : store and customer level / volume editor, Michael Levy ; contributors, Dhruv Grewal, Kiran Karande, Anne L. Roggeveen
: HB. - Los Angeles : Sage , 2012
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| 18 |
. V. Kumar / series editor, Jagdish N. Sheth ; v. 3
International marketing / volume editor, Daniel C. Bello ; contributors, Esra Gençtürk, David A. Griffith, Kelly Hewett
: HB. - Los Angeles : Sage , 2012
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| 19 |
. V. Kumar / series editor, Jagdish N. Sheth ; v. 4
Forecasting in marketing / volume editor, Kay Peters ; contributors, Roderick J. Brodie, Timothy B. Heath, Kalyan Raman
: HB. - Los Angeles : Sage , 2012
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| 20 |
. V. Kumar / series editor, Jagdish N. Sheth ; v. 5
Marketing research : applications / volume editor, Robert P. Leone ; contributors, Timothy Bohling, Werner Reinartz, S. Sriram
: HB. - Los Angeles : Sage , 2012
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| 21 |
. V. Kumar / series editor, Jagdish N. Sheth ; v. 6
Marketing research : new methodology / volume editor, J. Andrew Petersen ; contributors, Morris George, Charlotte H. Mason, Peter C. Verhoef
: HB. - Los Angeles : Sage , 2012
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| 22 |
. V. Kumar / series editor, Jagdish N. Sheth ; v. 7
Marketing strategy : firm / volume editor, Raji Srinivasan ; contributors, Shankar Ganesan, Alexander Krasnikov, Girish Ramani
: HB. - Los Angeles : Sage , 2012
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| 23 |
. V. Kumar / series editor, Jagdish N. Sheth ; v. 8
Marketing strategy : customer / volume editor, Rajkumar Venkatesan ; contributors, Satish Jayachandran, Anita Luo, Joseph Pancras
Los Angeles : Sage , 2012
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| 24 |
. V. Kumar / series editor, Jagdish N. Sheth ; v. 9
Business-to-business / volume editor, Rajdeep Grewal ; contributors, Mahima Hada, Jean L. Johnson, William T. Ross, Jr
: HB. - Los Angeles : Sage , 2012
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| 25 |
. V. Kumar / series editor, Jagdish N. Sheth ; v. 10
Customer relationship management / volume editor, Denish Shah ; contributors, Lerzan Aksoy, Morten Holm, Timothy Keiningham
: HB. - Los Angeles : Sage , 2012
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| 26 |
. Philip Kotler / series editor, Jagdish N. Sheth ; v. 2
Analytical marketing / volume editor, Robert C. Blattberg ; contributors, Anne Coughlan, Lakshman Krishnamurthi, Andris A. Zoltners
: HB. - Los Angeles : SAGE , 2012
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| 27 |
. Philip Kotler / series editor, Jagdish N. Sheth ; v. 3
Creating and managing the product mix / volume editor, Venkatesh Shankar ; contributors, Barry L. Bayus, Satish Jayachandran, Rajan Varadarajan
: HB. - Los Angeles : SAGE , 2012
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| 28 |
. Philip Kotler / series editor, Jagdish N. Sheth ; v. 4
Improving the role and practice of marketing / volume editor, Tim Ambler ; contributors, Patrick Barwise, Hugh Davidson, Winston Fletcher
: HB. - Los Angeles : SAGE , 2012
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| 29 |
. Philip Kotler / series editor, Jagdish N. Sheth ; v. 5
Strategic marketing / volume editors, Glen Urban ... [et al.] ; contributors, John Roberts ... [et al.]
: HB. - Los Angeles : SAGE , 2012
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| 30 |
. Philip Kotler / series editor, Jagdish N. Sheth ; v. 6
Globalization and international marketing competition / volume editors, Michael R. Czinkota, Charles J. Skuba ; contributors, Michael R. Czinkota ... [et al.]
: HB. - Los Angeles : SAGE , 2012
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| 31 |
. Philip Kotler / series editor, Jagdish N. Sheth ; v. 7
Marketing in the new economy / volume editor, Patrick J. Duparcq ; contributors, Patrick J. Duparcq ... [et al.]
: HB. - Los Angeles : SAGE , 2012
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| 32 |
. Philip Kotler / series editor, Jagdish N. Sheth ; v. 8
Broadening the concept and applications of marketing / volume editor, William L. Wilkie ; contributors, Alan R. Andreasen, Sidney J. Levy, Gerald Zaltman
: HB. - Los Angeles : SAGE , 2012
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| 33 |
. Philip Kotler / series editor, Jagdish N. Sheth ; v. 9
The social and ethical side of marketing / volume editor, Paul N. Bloom ; contributors, Sonya A. Grier, Patrick E. Murphy, Kash Rangan
: HB. - Los Angeles : SAGE , 2012
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| 34 |
. Philip Kotler / series editor, Jagdish N. Sheth ; v. 1
Marketing theory and orientations / volume editor, Ravi S. Achrol ; contributors, John C. Narver ... [et al.]
: HB. - Los Angeles : SAGE , 2012
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| 35 |
. Yoram (Jerry) Wind / series editor, Jagdish N. Sheth ; v. 1
Organizational buying behavior / volume editor, Robert J. Thomas ; contributors, Wesley J. Johnston, Robert E. Spekman, Arch G. Woodside
: hb. - Los Angeles : Sage , 2014
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| 36 |
. Yoram (Jerry) Wind / series editor, Jagdish N. Sheth ; v. 2
Consumer behavior / volume editor, Barbara E. Kahn and Robert J. Meyer ; contributors, John Deighton, Arun K. Jain, David Schmittlein
: hb. - Los Angeles : Sage , 2014
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| 37 |
. Yoram (Jerry) Wind / series editor, Jagdish N. Sheth ; v. 3
Product and new product management / volume editor, Vijay Mahajan ; contributors, Eitan Muller, Arvind Rangaswamy, Glen L. Urban
: hb. - Los Angeles : Sage , 2014
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| 38 |
. Yoram (Jerry) Wind / series editor, Jagdish N. Sheth ; v. 4
Marketing strategy / volume editor, David J. Reibstein ; contributors, George S. Day, Dominique Hanssens, Christine Moorman
: hb. - Los Angeles : Sage , 2014
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| 39 |
. Yoram (Jerry) Wind / series editor, Jagdish N. Sheth ; v. 5
Market segmentation / volume editor, David R. Bell ; contributors, Jehoshua Eliashberg, Sunil Gupta, Gary L. Lilien
: hb. - Los Angeles : Sage , 2014
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| 40 |
. Yoram (Jerry) Wind / series editor, Jagdish N. Sheth ; v. 6
Global marketing / volume editor, Arun K. Jain ; contributors, Roger J. Calantone ... [et al.]
: hb. - Los Angeles : Sage , 2014
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| 41 |
. Yoram (Jerry) Wind / series editor, Jagdish N. Sheth ; v. 7
Marketing research and modeling / volume editor, Vithala R. Rao ; contributors, Naresh K. Malhotra, Howard R. Moskowitz, Joel H. Steckel
: hb. - Los Angeles : Sage , 2014
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| 42 |
. Yoram (Jerry) Wind / series editor, Jagdish N. Sheth ; v. 8
The future of marketing / volume editor, George S. Day ; contributors, Philip Kotler, David J. Reibstein, Frederick E. Webster
: hb. - Los Angeles : Sage , 2014
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| 43 |
. Jagdish N. Sheth / set editor, Balaji C. Krishnan ; v. 1
Consumer behavior : conceptual foundations / volume editor, Richard J. Lutz ; contributors, Michael J. Houston, Peter L. Wright, Harold H. Kassarjian
: hb. - Los Angeles : Sage , 2010
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| 44 |
. Jagdish N. Sheth / set editor, Balaji C. Krishnan ; v. 2
Consumer behavior : empirical research / volume editor, C. Whan Park ; contributors, William O. Bearden ... [et al.]
: hb. - Los Angeles : Sage , 2010
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| 45 |
. Jagdish N. Sheth / set editor, Balaji C. Krishnan ; v. 3
Visioning the future / volume editor, Balaji C. Krishnan ; contributors, O.C. Ferrell, Rajan Varadarajan, Barton A. Weitz
: hb. - Los Angeles : Sage , 2010
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| 46 |
. Jagdish N. Sheth / set editor, Balaji C. Krishnan ; v. 4
International marketing / volume editor, Abdolreza Eshghi ; contributors, Johny K. Johansson ... [et al.]
: hb. - Los Angeles : Sage , 2010
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| 47 |
. Jagdish N. Sheth / set editor, Balaji C. Krishnan ; v. 5
Managerial marketing : the early years / volume editor, Can Uslay ; contributors, Rajesh Chandy ... [et al.]
: hb. - Los Angeles : Sage , 2010
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| 48 |
. Jagdish N. Sheth / set editor, Balaji C. Krishnan ; v. 6
Managerial marketing : current thought / volume editor, Rajendra S. Sisodia ; contributors, David Aaker ... [et al.]
: hb. - Los Angeles : Sage , 2010
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| 49 |
. Jagdish N. Sheth / set editor, Balaji C. Krishnan ; v. 7
Organizational buyer behavior / volume editor, Arun Sharma ; contributors, Evert Gummesson ... [et al.]
: hb. - Los Angeles : Sage , 2010
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| 50 |
. Jagdish N. Sheth / set editor, Balaji C. Krishnan ; v. 8
Relationship marketing / volume editor, Atul Parvatiyar ; contributors, Adel El-Ansary ... [et al.]
: hb. - Los Angeles : Sage , 2010
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| 51 |
. Jagdish N. Sheth / set editor, Balaji C. Krishnan ; v. 9
Research methods / volume editor, Balaji C. Krishnan ; contributors, Donald R. Lehmann, Dawn Iacobucci, Vithala R. Rao
: hb. - Los Angeles : Sage , 2015
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| 52 |
. George S. Day / series editor, Jagdish N. Sheth ; v. 1
Customer and consumer insights / volume editor, David A. Aaker ; contributors, Katherine N. Lemon, Don Lehmann, Richard Staelin
: hb. - Los Angeles : Sage , 2016
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| 53 |
. George S. Day / series editor, Jagdish N. Sheth ; v. 2
Competitive markets : structure and behavior / volume editor, Allan D. Shocker ; contributors, Rajendra K. Srivastava, Mary Labkin
: hb. - Los Angeles : Sage , 2016
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| 54 |
. George S. Day / series editor, Jagdish N. Sheth ; v. 3 . Strategic marketing
Assessing and formulating strategy / volume editor, V. Kumar ; contributors, Paul W. Farris, Robin Wensley, Venkatesh Shankar
: hb. - Los Angeles : Sage , 2016
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| 55 |
. George S. Day / series editor, Jagdish N. Sheth ; v. 4 . Strategic marketing
Organizational orientation and capabilities / volume editor, Frederick Webster, Jr. ; contributors, Ajay K. Kohli, Philip Kotler, G. Tomas M. Hult
: hb. - Los Angeles : Sage , 2016
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| 56 |
. George S. Day / series editor, Jagdish N. Sheth ; v. 5
Strategic management / volume editor, Paul J.H. Schoemaker ; contributors, Liam Fahey, Rajan Varadarajan
: hb. - Los Angeles : Sage , 2016
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| 57 |
. George S. Day / series editor, Jagdish N. Sheth ; v. 6
Innovation and growth / volume editor, Gerard J. Tellis ; contributors, Christine Moorman, Mohanbir Sawhney
: hb. - Los Angeles : Sage , 2016
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| 58 |
. George S. Day / series editor, Jagdish N. Sheth ; v. 7
Marketing in the firm and society / volume editor, David J. Reibstein ; contributors, William L. Wilkie, Robert Malcolm, Valarie Zeithaml
: hb. - Los Angeles : Sage , 2016
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| 59 |
. Shelby D. Hunt / series editor, Jagdish N. Sheth ; v. 1 . Marketing theory
The nature and scope of marketing / volume editor, Paul Busch ; contributors, John F. Gaski ... [et al.]
: HB. - Los Angeles : SAGE , 2011
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| 60 |
. Shelby D. Hunt / series editor, Jagdish N. Sheth ; v. 2 . Marketing theory . Philosophy of science
Foundations of marketing / volume editor, Jagdip Singh ; contributors, Carol Azab ... [et al.]
: HB. - Los Angeles : SAGE , 2011
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| 61 |
. Shelby D. Hunt / series editor, Jagdish N. Sheth ; v. 5 . Macromarketing, ethics, and social responsibility
The development period / volume editor, Scott J. Vitell ; contributors, Tine De Bock ... [et al.]
: HB. - Los Angeles : SAGE , 2011
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| 62 |
. Shelby D. Hunt / series editor, Jagdish N. Sheth ; v. 3 . Marketing theory . Philosophy of science
Controversies in marketing / volume editor, Roy D. Howell ; contributors, Kimberly B. Boal ... [et al.]
: HB. - Los Angeles : SAGE , 2011
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| 63 |
. Shelby D. Hunt / series editor, Jagdish N. Sheth ; v. 4
Channels of distribution / volume editor, James R. Brown ; contributors, Adel I. El-Ansary ... [et al.]
: HB. - Los Angeles : SAGE , 2011
|
| 64 |
. Shelby D. Hunt / series editor, Jagdish N. Sheth ; v. 6 . Macromarketing, ethics, and social responsibility
The research tradition period / volume editor, John R. Sparks ; contributors, Linda Ferrell ... [et al.]
: HB. - Los Angeles : SAGE , 2011
|
| 65 |
. Shelby D. Hunt / series editor, Jagdish N. Sheth ; v. 7
Marketing management and strategy / volume editor, Rajan Varadarajan ; contributors, Terry Clark ... [et al.]
: HB. - Los Angeles : SAGE , 2011
|
| 66 |
. Shelby D. Hunt / series editor, Jagdish N. Sheth ; v. 8
Relationship marketing / volume editor, Robert M. Morgan ; contributors, F. Robert Dwyer ... [et al.]
: HB. - Los Angeles : SAGE , 2011
|
| 67 |
. Shelby D. Hunt / series editor, Jagdish N. Sheth ; v. 9 . Resource-advantage theory
The development period / volume editor, O.C. Ferrell ; contributors, Victoria L. Crittenden, Paul T.M. Ingenbleek, Stephen L. Vargo
: HB. - Los Angeles : SAGE , 2011
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| 68 |
. Shelby D. Hunt / series editor, Jagdish N. Sheth ; v. 10 . Resource-advantage theory
The research tradition period / volume editor, Dennis B. Arnett ; contributors, Roger A. Layton, Sreedhar Madhavaram, Stanley J. Shapiro
: HB. - Los Angeles : SAGE , 2011
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| 69 |
. Gerald Zaltman / series editor, Jagdish N. Sheth ; v. 1
Planned social change and the diffusion of innovation / volume editor, Christine Moorman ; contributors, Richard P. Bagozzi ... [et al.]
: hb. - Los Angeles : Sage , 2018
|
| 70 |
. Gerald Zaltman / series editor, Jagdish N. Sheth ; v. 2
Zaltman metaphor elicitation technique / volume editor, Robin A. Coulter ; contributors, Alladi Venkatesh, Elizabeth C. Hirschman, Jerry Olson
: hb. - Los Angeles : Sage , 2018
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| 71 |
. Gerald Zaltman / series editor, Jagdish N. Sheth ; v. 3
Consumer behavior research / volume editor, Melanie Wallendorf ; contributors, Vince Barabba, Wesley J. Johnston, Kathryn Braun LaTour
: hb. - Los Angeles : Sage , 2018
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| 72 |
. Gerald Zaltman / series editor, Jagdish N. Sheth ; v. 4
Marketing management / volume editor, Luc Wathieu ; contributors, Deborah J. MacInnis, Daniel C. Smith, Christian Pinson
: hb. - Los Angeles : Sage , 2018
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| 73 |
. Gerald Zaltman / series editor, Jagdish N. Sheth ; v. 5
Marketing theory / volume editor, Manjit S. Yadav ; contributors, Ajay K. Kohli, Rohit Deshpandé, Bernard J. Jaworski
: hb. - Los Angeles : Sage , 2018
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| 74 |
. Kent B. Monroe / series editor, Jagdish N. Sheth ; v. 1
Processing of price information / volume editor, Chezy Ofir ; contributors, Vicki G. Morwitz, Eesha Sharma, Russell S. Winer
Los Angeles ; New Delhi : Sage , 2011
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| 75 |
. Christian Grönroos / series editor, Jagdish N. Sheth ; v. 1
Service marketing / volume editor, Raymond P. Fisk ; contributors, J. Stephen Baron, Mary Jo Bitner, Per Kristensson
: HB. - Los Angeles : Sage , 2013
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| 76 |
. Kent B. Monroe / series editor, Jagdish N. Sheth ; v. 2
Comparative price advertising / volume editor, Albert J. Della Bitta ; contributors, Edward A. Blair, Larry D. Compeau, Ram Krishnan
Los Angeles ; New Delhi : Sage , 2011
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| 77 |
. Christian Grönroos / series editor, Jagdish N. Sheth ; v. 2
Service management / volume editor, Bo Edvardsson ; contributors, Göran Svensson, Chris Voss, Jochen Wirtz
: HB. - Los Angeles : Sage , 2013
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| 78 |
. Kent B. Monroe / series editor, Jagdish N. Sheth ; v. 3
The price-quality-value relationship / volume editors, Dhruv Grewal, Anne L. Roggeveen ; contributors, Akshay R. Rao, Joel E. Urbany, Valarie A. Zeithaml
Los Angeles ; New Delhi : Sage , 2011
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| 79 |
. Christian Grönroos / series editor, Jagdish N. Sheth ; v. 3
Service logic / volume editor, Tore Strandvik ; contributors, James G. Barnes, Anders Gustafsson, Kaj Storbacka
: HB. - Los Angeles : Sage , 2013
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| 80 |
. Kent B. Monroe / series editor, Jagdish N. Sheth ; v. 4
Price fairness / volume editor, Lan Xia ; contributors, Lisa E. Bolton, Margaret C. Campbell, Sarah Maxwell
Los Angeles ; New Delhi : Sage , 2011
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| 81 |
. Christian Grönroos / series editor, Jagdish N. Sheth ; v. 4
Service quality / volume editor, Lawrence A. Crosby ; contributors, J. Joseph Cronin, Jr., Gary L. Frankwick, Dwayne D. Gremler
: HB. - Los Angeles : Sage , 2013
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| 82 |
. Kent B. Monroe / series editor, Jagdish N. Sheth ; v. 5
Research in consumer behavior / volume editors, Monika Kukar-Kinney, Nancy M. Ridgway ; contributors, Sharon E. Beatty, Elizabeth C. Hirschman, Madhu Viswanathan
Los Angeles ; New Delhi : Sage , 2011
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| 83 |
. Christian Grönroos / series editor, Jagdish N. Sheth ; v. 5
Relationship marketing / volume editor, David Ballantyne ; contributors, Adrian Payne, Michael Saren, Richard Varey
: HB. - Los Angeles : Sage , 2013
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| 84 |
. Kent B. Monroe / series editor, Jagdish N. Sheth ; v. 6
Models, theory, and methods / volume editor, Tridib Mazumdar ; contributors, S.P. Raj, Russell S. Winer
Los Angeles ; New Delhi : Sage , 2011
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| 85 |
. Christian Grönroos / series editor, Jagdish N. Sheth ; v. 6
Marketing theory / volume editor, Roderick P. Brodie ; contributors, Michael J. Baker ... [et al.]
: HB. - Los Angeles : Sage , 2013
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| 86 |
. Kent B. Monroe / series editor, Jagdish N. Sheth ; v. 7
Pricing management and practice / volume editor, Manjit S. Yadav ; contributors, Ruth N. Bolton, Joseph P. Guiltinan, Gerald Smith
Los Angeles ; New Delhi : Sage , 2011
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| 87 |
. Christian Grönroos / series editor, Jagdish N. Sheth ; v. 7
Marketing communication / volume editor, Donald E. Schultz ; contributors, Thomas R. Duncan ... [et al.]
: HB. - Los Angeles : Sage , 2013
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| 88 |
. Christian Grönroos / series editor, Jagdish N. Sheth ; v. 8
Internal marketing, research approach, and other works / volume editor, Lars-Johan Lindqvist ; contributors, Evert Gummesson ... [et al.]
: HB. - Los Angeles : Sage , 2013
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