Sport promotion and sales management / Richard L. Irwin, William A. Sutton, Larry M. McCarthy
| データ種別 | 図書 |
|---|---|
| 版 | 2nd ed |
| 出版者 | Champaign, IL : Human Kinetics |
| 出版年 | c2008 |
| 本文言語 | 英語 |
| 大きさ | xi, 339 p. : ill. ; 29 cm |
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| 配架場所 | 巻 次 | 請求記号 | 資料番号 | 状 態 | コメント | ISBN | 請求メモ | 予約 | 仮想書架 | 指定図書 |
|---|---|---|---|---|---|---|---|---|---|---|
| 土:中央図書館閉架書庫 |
|
GV/714si | a3009010274b |
|
9780736064774 |
|
書誌詳細を非表示
| 内容注記 | Introduction to sport promotion and sales Theoretical foundations for effective sport promotion and sales Sport consumer incentivization Sport ticket sales staff training Sport ticket sales Customer service and retention Sport sponsorship fundamentals Sport sponsorship sales Sport sponsorship activation Promotional merits of sport licensing E-commerce as a promotional tool Sport brand communications Sport promotion and sales risk management |
|---|---|
| 一般注記 | Includes bibliographical references (p. 311-329) and index |
| 著者標目 | *Irwin, Richard L., 1957- Sutton, William Anthony, 1951- McCarthy, Larry M., 1954- |
| 件 名 | LCSH:Sports -- Public relations
全ての件名で検索
LCSH:Sports -- Marketing 全ての件名で検索 |
| 分 類 | LCC:GV714 DC22:659.2/9796 |
| 書誌ID | 1001008775 |
| ISBN | 9780736064774 |
| NCID | BA86948730 |
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