Improving customer satisfaction, loyalty, and profit : an integrated measurement and management system / Michael D. Johnson, Anders Gustafsson
(The University of Michigan Business School management series)
| データ種別 | 図書 |
|---|---|
| 出版者 | San Francisco : Jossey-Bass |
| 出版年 | c2000 |
| 大きさ | xv, 214 p. : ill. ; 24 cm |
所蔵情報を非表示
| 配架場所 | 巻 次 | 請求記号 | 資料番号 | 状 態 | コメント | ISBN | 請求メモ | 予約 | 仮想書架 | 指定図書 |
|---|---|---|---|---|---|---|---|---|---|---|
| 土:中央図書館閉架書庫 |
|
HF/5415ij | a0100016870b |
|
0787953105 |
|
書誌詳細を非表示
| 内容注記 | Creating a customer measurement and management system Strategy and planning Building the lens of the customer Building the quality-satisfaction-loyalty survey From data to information : analyzing quality, satisfaction, loyalty, and profit data From information to decisions : priority setting and implementation |
|---|---|
| 一般注記 | Includes bibliographical references (p. 199-205) and index |
| 著者標目 | Johnson, Michael D. (Michael David) Gustafsson, Anders, 1964 May 3- |
| 件 名 | Consumer satisfaction Customer loyalty Customer relations |
| 分 類 | DDC:658.8/12 LCC:HF5415.335 |
| 書誌ID | 1000635950 |
| ISBN | 0787953105 |
| NCID | GA81410080 |
類似資料
