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検索キーワード:(標準分類: HF5827)
該当件数:17件
Advertising, competition, and market conduct in oligopoly over time : an econometric investigation in Western European countries / Jean Jacques Lambin
Amsterdam : North-Holland , 1976. - New York : American Elsevier. - (Contributions to economic analysis ; 94)
図書
La sociologie de la publicité / Gérard Lagneau
3e éd. - Paris : Presses universitaires de France , 1977. - (Que sais-je ? ; 1678)
The codes of advertising : fetishism and the political economy of meaning in the consumer society / by Sut Jhally
London : Frances Pinter Publishers , c1987. - New York : Routledge. - London
The discourse of classified advertising : exploring the nature of linguistic simplicity / Paul Bruthiaux
New York : Oxford University Press , 1996. - (Oxford studies in sociolinguistics)
Pictorial metaphor in advertising / Charles Forceville
London : Routledge , 1996. - New York
Words in ads / Greg Myers
London : E. Arnold , 1994. - New York : Distributed in the USA by Routledge, Chapman and Hall. - Melbourne
Economics of advertising
2nd ed. / Brian Chiplin and Brian Sturgess ; under the editorial direction of J.H. Dunning. - London : Holt, Rinehart and Winston with the Advertising Association , c1981
The Political economy of advertising / edited by David G. Tuerck
: pbk. - Washington : American Enterprise Institute for Public Policy Research , [c1978]. - (AEI symposia ; 78A)
Advertising at the point of purchase / edited and compiled by the Association of National Advertisers, ; with the cooperation of the Point-of-Purchase Advertising Institute
New York ; Toronto ; London : McGraw-Hill , 1957
Advertising planning : mathematical models in advertising media planning / Dennis H. Gensch
Amsterdam : Elsevier Scientific Pub. Co. , 1973
International handbook of advertising / S. Watson Dunn
New York : McGraw-Hill , c1964. - (McGraw-Hill series in international development)
Social communication in advertising : persons, products & images of well-being / William Leiss, Stephen Kline, Sut Jhally
2nd ed, rev. and enl. - New York : Routledge , c1990
Social communication in advertising : consumption in the mediated marketplace / [by] William Leiss ... [et al.]
3rd ed. / revised by Jacqueline Botterill. - New York : Routledge , 2005
Advertising and market power / William S. Comanor and Thomas A. Wilson
Cambridge, Mass. : Harvard University Press , c1974. - (Harvard economic studies ; v. 144)
The language of advertising / Torben Vestergaard and Kim Schrøder
Oxford, [Oxfordshire] : B. Blackwell , 1985. - New York, N.Y., U.S.A.. - (Language in society)