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検索キーワード:(件名: #Malhotra Naresh K)
該当件数:9件
Research methodology : conjoint analysis, multidimensional scaling, and related techniques / volume editor, James Agarwal ; contributors, Wayne S. DeSarbo ... [et al.]
: hb. - Los Angeles ; New Delhi : Sage , 2011. - (Legends in marketing ; . Naresh K. Malhotra / series editor, Jagdish N. Sheth ; v. 1)
図書
Marketing of services : retailing and health care / volume editors, Charla Mathwick, Neale Martin ; contributors, J. Ronald E. Goldsmith ... [et al.]
: hb. - Los Angeles ; New Delhi : Sage , 2011. - (Legends in marketing ; . Naresh K. Malhotra / series editor, Jagdish N. Sheth ; v. 7)
Management information systems, technology, and marketing / volume editors, Sung S. Kim, Alka V. Citrin ; contributors, Rajdeep Grewal ... [et al.]
: hb. - Los Angeles ; New Delhi : Sage , 2011. - (Legends in marketing ; . Naresh K. Malhotra / series editor, Jagdish N. Sheth ; v. 9)
Research methodology : research design and data analysis / volume editor, Lan Wu ; contributors, Michael J. Houston ... [et al.]
: hb. - Los Angeles ; New Delhi : Sage , 2011. - (Legends in marketing ; . Naresh K. Malhotra / series editor, Jagdish N. Sheth ; v. 2)
Consumer behavior : information processing and decision making / volume editor, Ashutosh R. Patil ; contributors, Richard P. Bagozzi ... [et al.]
: hb. - Los Angeles ; New Delhi : Sage , 2011. - (Legends in marketing ; . Naresh K. Malhotra / series editor, Jagdish N. Sheth ; v. 3)
Consumer behavior : attitude, intention, and choice behavior / volume editor, Tracey M. King ; contributors, Merrie L. Brucks ... [et al.]
: hb. - Los Angeles ; New Delhi : Sage , 2011. - (Legends in marketing ; . Naresh K. Malhotra / series editor, Jagdish N. Sheth ; v. 4)
Marketing management and policy / volume editor, Can Uslay ; contributors, Thomas C. Kinnear ... [et al.]
: hb. - Los Angeles ; New Delhi : Sage , 2011. - (Legends in marketing ; . Naresh K. Malhotra / series editor, Jagdish N. Sheth ; v. 5)
International and cross-cultural marketing / volume editor, Francis M. Ulgado ; contributors, John B. Ford ... [et al.]
: hb. - Los Angeles ; New Delhi : Sage , 2011. - (Legends in marketing ; . Naresh K. Malhotra / series editor, Jagdish N. Sheth ; v. 6)
Ethics, quality of life, and pedagogy / volume editor, Gina L. Miller ; contributors, O.C. Ferrell ... [et al.]
: hb. - Los Angeles ; New Delhi : Sage , 2011. - (Legends in marketing ; . Naresh K. Malhotra / series editor, Jagdish N. Sheth ; v. 8)