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検索キーワード:(件名: #Product management)
該当件数:47件
Advanced brand management : from vision to valuation / Paul Temporal
New York : J. Wiley , c2002
図書
Product planning, an integrated approach / Merlin Stone
London : Macmillan , 1976
Marketing and the brand manager / by Gordon Medcalf
[1st ed.]. - Oxford : Pergamon Press , 1967. - (The commonwealth and international library of science, technology, engineering and liberal studies ; The essentials of marketing series)
Brand management / edited by Leslie De Chernatony
Aldershot : Ashgate , 1998. - Brookfield, Vt.. - (The International library of management)
Product management : strategy and organization / Edgar A. Pessemier
Santa Barbara : J. Wiley , c1977. - (Wiley/Hamilton series in marketing)
The essential brand book : over 100 techniques to increase brand value / Iain Ellwood
2nd ed. - London : Kogan Page , 2002
New product development / edited by J. O. Eastlack, Jr
[Chicago] : American Marketing Association , c1968. - (Marketing for executives series ; no. 13)
New product development : what really works / George Gruenwald
lincolnwood, IL : NTC Business Books , c1985
Product policy : concepts, methods, and strategy / Yoram J. Wind
est.. - Reading, Mass. : Addison-Wesley Pub. Co. , c1982. - (Addison-Wesley series in marketing)
Developing new products and repositioning mature brands : a risk-reduction system that produces investment alternatives / Eugene J. Cafarelli
New York : Wiley , c1980. - (Ronald series on marketing management)
New product programs : their planning and control / David B. Uman
[New York] : American Management Association , c1969
Successful management of new products / by John T. Gerlach and Charles Anthony Wainwright
New York : Hastings House , c1968. - (A Communication arts book)
Product, service, strategy / Richard T. Hise
: pbk. - New York : Petrocelli, Charter , 1977. - (Priorities in marketing series)
Product policy for industrial goods companies
[Boston : Graduate School of Business Administration, Harvard University] , c1975
New products and diversification / Peter M. Kraushar
2nd ed. - London : Business Books , 1977
Concept and practice of product planning / Gerd D. Wallenstein
[New York] : American Management Association , c1968
From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony
Oxford : Butterworth Heinemann , 2001. - (Chartered Institute of Marketing / Butterworth-Heinemann marketing series)
Consumer product development
London : Longman , 1973
New product management / Eberhard E. Scheuing
Hinsdale, Ill. : Dryden Pr. , c1974
Managing new products : competing through excellence / Thomas D. Kuczmarski
Englewood Cliffs, N.J. : Prentice Hall , c1988
Managing product development / edited by Toshihiro Nishiguchi
New York : Oxford Univ. Pr. , 1996
Positioning the brand : an inside-out approach / Rik Riezebos and Jaap van der Grinten
: hbk,: pbk. - Abingdon, Oxon : Routledge , 2012
Priceless : turning ordinary products into extraordinary experiences / Diana LaSalle, Terry A. Britton
Boston : Harvard Business School Press , c2003
The experience economy : work is theatre & every business a stage / B. Joseph Pine II, James H. Gilmore
Boston, Mass. : Harvard Business School Press , c1999
Product policy for consumer goods companies
[Boston : Graduate School of Business Administration, Harvard University] , c1976
Multinational product strategy : a typology for analysis of worldwide product innovation and diffusion / Georges Leroy
New York : Praeger , 1976. - (Praeger special studies in international economics and development)
Innovation and new product marketing / David F. Midgley
: pbk. - London : Croom Helm , c1977
Creative product development : a marketing approach to new product innovation and revitalisation / Bryan Andrews
London ; New York : Longman , 1975. - (Professional perspectives in marketing)
The economics of product differentiation / edited by Jacques-François Thisse and George Norman
: set,v. 1,v. 2. - Aldershot, Hants, England ; Brookfield, Vt. : E. Elgar , 1994. - (The international library of critical writings in economics / series editor, Mark Blaug ; 37). - (An Elgar reference collection)
Product policy and management / Michael J. Baker, Ronald McTavish
: pbk. - London : Macmillan , 1976. - (Macmillan studies in marketing management)
Multinational product management / edited by Warren J. Keegan and Charles S. Mayer
Chicago : American Marketing Association , c1977. - (Proceedings series / American Marketing Association)
Product innovation and directions of international trade / Louis T. Wells, Jr
New York : Arno Pr. , 1980. - (Multinational corporations : operations and finance)
Location of responsibility for product-policy decisions of United States-based multinational firms manufacturing consumer goods / Cyril M. Logar
New York : Arno Press , 1980, c1975. - (Multinational corporations : operations and finance)
An introduction to product planning and reliability management / D.N. Chorafas
London : Cassell , 1967
Product differentiation and non-price competition / Norman J. Ireland
Oxford ; New York : B. Blackwell , 1987
Cracking the PM career / Jackie Bavaro, Gayle Laakmann McDowell
Palo Alto : Careercup , 2021
Product strategy for high technology companies : accelerating your business to web speed / Michael E. McGrath
2nd ed. - New York ; Tokyo : McGraw-Hill , c2001
Product juggernauts : how companies mobilize to generate a stream of market winners / Jean Philippe Deschamps and P. Ranganath Nayak
Boston : Harvard Business School Pr. , c1995
Megabrands : how to build them, how to beat them / D. John Loden
Homewood, Ill. : Business One Irwin , c1992
The product development challenge : competing through speed, quality, and creativity / edited with an introduction by Kim B. Clark and Steven C. Wheelwright
Boston, Mass. : Harvard Business School Press , c1994. - (The Harvard business review book series)
Leading the Starbucks way : 5 principles for connecting with your customers, your products and your people / Joseph Michelli
New York : McGraw-Hill Education , c2014
Managing complexity : proceedings of the 8th World Conference on Mass Customization, Personalization, and Co-creation (MCPC 2015), Montreal, Canada, October 20th-22nd, 2015 / edited by Jocelyn Bellemare, Serge Carrier, Kjeld Nielsen, Frank T. Piller
hbk.. - Cham : Springer , 2016. - (Springer proceedings in business and economics)
Corporate brands and corporate reputation
London : Routledge , 2009. - (Critical perspectives on business and management ; . Brands and brand management / edited by Richard Elliott ; v. 3)
The evolution of brands : from signals of quality to storehouses of trust
London : Routledge , 2009. - (Critical perspectives on business and management ; . Brands and brand management / edited by Richard Elliott ; v. 1)
Measuring and managing brands
London : Routledge , 2009. - (Critical perspectives on business and management ; . Brands and brand management / edited by Richard Elliott ; v. 2)
Cross-cultural and critical perspectives on brands
London : Routledge , 2009. - (Critical perspectives on business and management ; . Brands and brand management / edited by Richard Elliott ; v. 4)
The green management revolution : lessons in environmental excellence / Waldemar Hopfenbeck
English-language ed. - New York : Prentice Hall , 1993