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該当件数:343件
Outlines of marketing / by Hugh E. Agnew, Harold A. Conner and William L. Doremus
3rd ed. - New York : McGraw-Hill , 1950
図書
Analyzing and improving marketing performance : "marketing audits" in theory and practice
New York : American Management Association , 1959. - (AMA management reports ; no. 32)
Aspects of modern marketing : tools, techniques, and market trends
New York : American Management Association , c1958. - (AMA management reports ; no. 15)
Marketing policies / by Hugh E. Agnew and Dale Houghton
2nd ed. - New York : McGraw-Hill , 1951
Marketing : selected case problems / George R. Terry
2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall , c1956
Modern sales control / by A.W. Willsmore
London : I. Pitman , 1955
Why do people buy? : a close look at selling : the great unsolved problem of American business / by the editors of "Fortune"
New York : McGraw-Hill , c1953
Market research and scientific distribution / A.H. Davies, O.W. Palmer
London : Blandford Press , 1957
Techniques for marketing new products / Douglas Banning
New York : McGraw-Hill , 1957
Marketing and market research / Max K. Adler
London : Lockwood , 1967
Introduction to sales management / by Harry R. Tosdal
3rd ed. - New York : McGraw-Hill , 1950. - (Harvard problems books series)
Principles of marketing : the management view / Richard H. Buskirk
New York : Holt, Rinehart & Winston : Geelan , 1961
Selected cases in marketing management / David E. Faville
Englewood Cliffs, N.J. : Prentice-Hall , 1961
Sales management : a practical guide to sales organization, policy and routine marketing, publicity, and salesmanship / by Cunliffe L. Bolling ; revised by C.H. Young
3rd ed. - London : I. Pitman , 1946
Assessing and formulating strategy / volume editor, V. Kumar ; contributors, Paul W. Farris, Robin Wensley, Venkatesh Shankar
: hb. - Los Angeles : Sage , 2016. - (Legends in marketing ; . George S. Day / series editor, Jagdish N. Sheth ; v. 3 . Strategic marketing)
Marketing in the firm and society / volume editor, David J. Reibstein ; contributors, William L. Wilkie, Robert Malcolm, Valarie Zeithaml
: hb. - Los Angeles : Sage , 2016. - (Legends in marketing ; . George S. Day / series editor, Jagdish N. Sheth ; v. 7)
Customer and consumer insights / volume editor, David A. Aaker ; contributors, Katherine N. Lemon, Don Lehmann, Richard Staelin
: hb. - Los Angeles : Sage , 2016. - (Legends in marketing ; . George S. Day / series editor, Jagdish N. Sheth ; v. 1)
Competitive markets : structure and behavior / volume editor, Allan D. Shocker ; contributors, Rajendra K. Srivastava, Mary Labkin
: hb. - Los Angeles : Sage , 2016. - (Legends in marketing ; . George S. Day / series editor, Jagdish N. Sheth ; v. 2)
Strategic management / volume editor, Paul J.H. Schoemaker ; contributors, Liam Fahey, Rajan Varadarajan
: hb. - Los Angeles : Sage , 2016. - (Legends in marketing ; . George S. Day / series editor, Jagdish N. Sheth ; v. 5)
Innovation and growth / volume editor, Gerard J. Tellis ; contributors, Christine Moorman, Mohanbir Sawhney
: hb. - Los Angeles : Sage , 2016. - (Legends in marketing ; . George S. Day / series editor, Jagdish N. Sheth ; v. 6)
Handbook of the economics of marketing / edited by Jean-Pierre Dubé, Peter E. Rossi
v. 1. - Amsterdam : North-Holland , c2019. - (Handbooks in economics)
Marketing : an introduction / Gary Armstrong, Philip Kotler with Marc O. Oliver Opresnik
13th ed., global ed. - Boston : Pearson , c2017
Organizational orientation and capabilities / volume editor, Frederick Webster, Jr. ; contributors, Ajay K. Kohli, Philip Kotler, G. Tomas M. Hult
: hb. - Los Angeles : Sage , 2016. - (Legends in marketing ; . George S. Day / series editor, Jagdish N. Sheth ; v. 4 . Strategic marketing)
How to market your product successfully / Walter Guild
Englewood Cliffs, N.J. : Prentice-Hall , 1955
Fundamentals of marketing / William J. Stanton
New York : McGraw-Hill , c1964
Modern marketing thought / [edited by] J.H. Westing and Gerald Albaum
New York : Macmillan , c1964
Marketing in progress : patterns and potentials / edited by H.C. Barksdale
New York : Holt, Rinehart, & Winston , 1964
The elements of marketing / by Paul D. Converse
Kyoto : Hirano Shoten , 1940
Sales and marketing management : text and cases / by Lewis K. Johnson ; cases by Lawrence C. Lockley and Charles J. Dirksen
Boston : Allyn & Bacon , 1957
New techniques in marketing management / Harry Simmons
Englewood Cliffs, N.J. : Prentice-Hall , 1958
Marketing productivity analysis / Charles H. Sevin
St. Louis : McGraw-Hill , c1965. - (Perspectives in marketing series)
Problems in marketing / Milton P. Brown, Wilbur B. England, John B. Matthews, Jr.
3rd ed. - New York ; London : McGraw-Hill , 1961. - (Harvard Business School case books)
Marketing in business management : text and readings / [edited by] Steven J. Shaw and C. McFerron Gittinger
New York : Macmillan , c1963. - (The Macmillan marketing series)
Marketing planning : a systems approach / Mark E. Stern
New York : McGraw-Hill , 1966. - (Perspectives in marketing series)
The marketing channel : a conceptual viewpoint / Bruce E. Mallen
New York ; London : Wiley , c1967. - (The Wiley marketing series)
Development of marketing theory / George Schwartz
Cincinnati : South-Western Pub. , c1963
International marketing : text and cases / David S.R. Leighton
New York : McGraw-Hill , c1966
The administration of marketing and selling / by Harold Whitehead
2nd ed. - London : Pitman , 1950
The meaning and sources of marketing theory / prepared under the direction of Michael Halbert
New York : McGraw-Hill , [c1965]. - (McGraw-Hill Marketing Science Institute series)
Credit and collection : principles and practice / by Albert F. Chapin
5th ed. - New York : McGraw-Hill , 1947
Modern marketing : dynamics and management / Harry Walker Hepner
New York : McGraw-Hill , 1955
Marketing : text and cases / J. Thomas Cannon, Jack A. Wichert
New York : McGraw-Hill , 1953
Basic marketing : concepts, environment and decisions / Edward W. Cundiff, Richard R. Still
Englewood Cliffs, N.J. : Prentice-Hall , 1964
Planned marketing : policy for business growth / Ralph Glasser
London : Business Publications , 1964
Readings in marketing / Malcolm P. McNair, Harry L. Hansen
2nd ed. - New York : McGraw-Hill , 1956. - (Harvard Business School case books)
Sales executives' handbook / edited by Harry Simmons
Englewood Cliffs, N. J. : Prentice-Hall , c1950
Marketing management : analysis, planning, and control / Philip Kotler
: pbk. - 5th ed. - London : Prentice/Hall international , c1984. - (The Prentice-Hall series in marketing)
Profitable service marketing / Eugene M. Johnson, Eberhard E. Scheuing, Kathleen A. Gaida
Homewood, Ill. : Dow Jones-Irwin , c1986
Classics in marketing / edited by C. Glenn Walters, Donald P. Robin
Santa Monica, Calif. : Goodyear Pub. Co. , c1978
Cases in promotional strategy / James F. Engel, W. Wayne Talarzyk, Carl M. Larson
Homewood, Ill. : Irwin , 1971