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検索キーワード:(件名: #Monroe Kent B)
該当件数:7件
Research in consumer behavior / volume editors, Monika Kukar-Kinney, Nancy M. Ridgway ; contributors, Sharon E. Beatty, Elizabeth C. Hirschman, Madhu Viswanathan
Los Angeles ; New Delhi : Sage , 2011. - (Legends in marketing ; . Kent B. Monroe / series editor, Jagdish N. Sheth ; v. 5)
図書
Processing of price information / volume editor, Chezy Ofir ; contributors, Vicki G. Morwitz, Eesha Sharma, Russell S. Winer
Los Angeles ; New Delhi : Sage , 2011. - (Legends in marketing ; . Kent B. Monroe / series editor, Jagdish N. Sheth ; v. 1)
Models, theory, and methods / volume editor, Tridib Mazumdar ; contributors, S.P. Raj, Russell S. Winer
Los Angeles ; New Delhi : Sage , 2011. - (Legends in marketing ; . Kent B. Monroe / series editor, Jagdish N. Sheth ; v. 6)
The price-quality-value relationship / volume editors, Dhruv Grewal, Anne L. Roggeveen ; contributors, Akshay R. Rao, Joel E. Urbany, Valarie A. Zeithaml
Los Angeles ; New Delhi : Sage , 2011. - (Legends in marketing ; . Kent B. Monroe / series editor, Jagdish N. Sheth ; v. 3)
Comparative price advertising / volume editor, Albert J. Della Bitta ; contributors, Edward A. Blair, Larry D. Compeau, Ram Krishnan
Los Angeles ; New Delhi : Sage , 2011. - (Legends in marketing ; . Kent B. Monroe / series editor, Jagdish N. Sheth ; v. 2)
Price fairness / volume editor, Lan Xia ; contributors, Lisa E. Bolton, Margaret C. Campbell, Sarah Maxwell
Los Angeles ; New Delhi : Sage , 2011. - (Legends in marketing ; . Kent B. Monroe / series editor, Jagdish N. Sheth ; v. 4)
Pricing management and practice / volume editor, Manjit S. Yadav ; contributors, Ruth N. Bolton, Joseph P. Guiltinan, Gerald Smith
Los Angeles ; New Delhi : Sage , 2011. - (Legends in marketing ; . Kent B. Monroe / series editor, Jagdish N. Sheth ; v. 7)