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検索キーワード:(件名: Marketing Management Case studies)
該当件数:28件
Problems in marketing / Steven H. Star ... [et al.]
5th ed. - New York : McGraw-Hill , c1977. - (McGraw-Hill series in marketing)
図書
Managing marketing : text, cases, and readings / Thomas V. Bonoma
New York : Free Press. - London : Collier Macmillan , c1984
Readings and cases in marketing management / edited by Alvin C. Burns, David W. Cravens
pbk.. - Homewood, Ill. : Irwin , 1987. - (The Irwin series in marketing)
Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons
4th ed. - New York : J. Wiley , c1986. - (Wiley series in management)
Strategic market planning : problems and analytical approaches / Derek F. Abell, John S. Hammond
: pbk. - Englewood Cliffs, N.J. : Prentice-Hall , c1979
Marketing management : a planning approach / G. David Hughes
Reading, Mass. : Addison-Wesley Pub. Co. , c1978. - (Addison-Wesley series in marketing)
Marketing management and information : a new case approach / [by] Joseph W. Newman
Homewood, Ill. : R.D. Irwin , 1967
Marketing management in Asia / edited by Stan Paliwoda, Tim Andrews and Junsong Chen
: hbk. - New York : Routledge , 2013. - (Routledge studies in international business and the world economy ; 55)
Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear
4th ed. - Plano, Tex. : Business Publications , 1988
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson
2nd ed. - Boston : Allyn and Bacon , c1981
Cases in strategic marketing / [edited by] Linda E. Swayne, Peter M. Ginter
Englewood Cliffs, N.J. : Prentice Hall , c1989
International marketing strategy : analysis, development and implementation / Chris Phillips, Isobel Doole, and Robin Lowe
: hbk,: pbk. - London ; New York : Routledge , 1994
A Collection of outstanding cases in marketing management / William G. Zikmund, William J. Lundstrom
St. Paul : West , c1979
Marketing strategy and plans : systematic marketing management / David J. Luck, O.C. Ferrell
Englewood Cliffs, N.J. : Prentice-Hall , c1979
Managerial marketing : strategy and cases / Martin L. Bell, Julian W. Vincze
New York : Elsevier , c1988
Servicing international markets : competitive strategies of firms / [edited by] Peter J. Buckley, C.L. Pass and Kate Prescott
Cambridge, Mass. : Blackwell Publishers , 1992
Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons
2nd ed. - New York : Wiley , c1980. - (Wiley series in marketing)
Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan
New York : McGraw-Hill/Irwin , c2005. - (Irwin/McGraw-Hill series in marketing)
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
8th ed. - Boston : McGraw-Hill/Irwin , c2007
5th ed. - New York : J. Wiley , c1990. - (Wiley series in management)
The development of marketing management : the case of the USA c. 1910-1940 / Kazuo Usui
Aldershot : Ashgate , c2008. - (The history of retailing and consumption)
6th ed. - Boston : Allyn & Bacon , c1993
Management in marketing channels / Donald J. Bowersox ... [et al.]
New York : McGraw-Hill , c1980. - (McGraw-Hill series in marketing)
Rethinking marketing : sustainable market-ing enterprise in Asia : text and cases / Philip Kotler ... [et al.]
Singapore : Prentice Hall , 2003. - New York
Global marketing management : a casebook / John A. Quelch, Christopher A. Bartlett
5th ed. - Mason, Ohio : Thomson/South-Western , c2006
Marketing management : a relationship approach / Svend Hollensen
Harlow, U.K. : Financial Times, Prentice Hall , 2003
The customer century : lessons from world class companies in integrated communications / by Anders Gronstedt
New York : Routledge , 2000
Winning in Asia, U.S. style : market and nonmarket strategies for success / edited by Vinod K. Aggarwal
New York : Palgrave Macmillan , 2003